The Intersection of Social Networking and Business Recruiting Extends Its Reach

Revenue-Generating Widget Enables Bloggers and Website Owners to Monetize the Collective Knowledge of Their Social Networks Throughout Expanded Business Topics

PALO ALTO, Calif. (Billboard Publicity Wire via Business Wire EON) November 26, 2007 -- Building on its successful debut at DEMOFall07 where it introduced an online business marketplace for buyers and sellers of information, Myndnet.com, the Information Marketplace that creates revenue streams for members of any social network, today announced the expansion of its platform to encompass sales and business intelligence modules that compliment its already established module for talent sourcing professionals.

The Myndnet platform enables me to get paid for the information I know, and to purchase the information I need. It's the only marketplace that enables you to specifically request what you need as a buyer and watch as a multitude of sellers meet your requirements

The newly introduced Myndnet Sales and Myndnet Business Intelligence modules are designed to significantly increase the efficiency and improve the performance of sales and business development professionals by enabling them to obtain accurate and relevant leads they can quickly capitalize on. The modules provide members with access to customized, targeted and rapidly available information based on their precise selection criteria via an intuitive, simple-to-use web interface. With this approach, Myndnet removes all of the complexities—and lowers the costs—associated with attaining less reliable information in the past.

“The Myndnet platform enables me to get paid for the information I know, and to purchase the information I need. It’s the only marketplace that enables you to specifically request what you need as a buyer and watch as a multitude of sellers meet your requirements,” said Brent Powell, Executive Recruiter, Symantec, a global leader in infrastructure software. “As a recruiter, there is so much information you know that transcends the recruiting market; information that realtors, business development professionals, and sales executives want to know as well. Only Myndnet enables me to monetize my knowledge across multiple industries.”

Commenting on today’s announcement, Dan Hodges, CEO of Myndnet, said, “Myndnet is delivering a disruptive new business service that is changing the paradigm of the talent sourcing and lead generation landscape. Myndnet does not rely on a pre-existing archive of business cards, e-mail addresses or static resumes; fresh information is served up only when it is requested and defined by business professionals. Our global network provides custom, accurate responses that precisely match the defined criteria of the requestors. The bottom line is that when companies utilize Myndnet's platform, they benefit from a rapid increase in both their sales cycles and their sales volumes and they simultaneously hire both superior, quality candidates and an increased number of candidates—effectively bypassing antiquated, time-consuming methods that are no longer reliable."

The new modules are also available as interactive, portable widgets for use on websites and blogs. Upon embedding them, site owners can generate referral fees of up to 7.5 percent for each response provided by their member base. Utilizing the upcoming Myndnet keyword optimization feature, website owners can serve up contextually relevant information requests based on the topics they write about.

“Myndnet is enabling bloggers and website owners to monetize their knowledge base by embedding an advanced revenue-generating widget into their sites, thereby extending incremental cash flow options to their users,” said Yusaku Sako, Co-Founder, Myndnet. “The new widget can be embedded in user profiles across a multitude of social networks and enables site visitors to earn money by providing sales leads or job candidates, with no limitation to the amount of responses they can provide and be compensated for. There are millions of widgets in the Web 2.0 space, but this one enables site owners to actually generate revenue by leveraging the combined intelligence of their user base—with no cost to them or their users.”

Scaling Out the Myndnet Platform

By gathering the collective intelligence of a network that spans thousands of members worldwide, Myndnet transcends the barriers of conventional talent sourcing and lead generation techniques by thoroughly streamlining the process, optimizing the search for new candidates and information, and introducing new levels of efficiency by providing information of exceptionally high quality. Superior data and superior economics enable Myndnet’s clients to translate its online platform into a competitive advantage in their respective industries.

“Establishing a groundswell of support in the talent sourcing industry, and with its recent expansion into sourcing business development and sales leads, Myndnet is only beginning to scale out its platform. Myndnet’s platform is finely tuned to deliver a broad set of offerings, from money-making widgets to soon-to-be-released social networking applications. With an aggressive product roadmap in place, we expect that anyone with a social network will be able to profit from our vision,” added Dan Hodges.

About Myndnet

Myndnet is a fast growing Information Marketplace based in Palo Alto, California that serves the business needs of professionals from a multitude of industries, including talent sourcing, sales, and business development. Backed by the strength of leading venture capital firm Artiman Ventures, the Myndnet platform enables business professionals to obtain a new, customized list of job prospects or accurate and relevant leads based on their precise selection criteria. The company also enables its members to monetize their knowledge and the collective knowledge of their social networks. You have knowledge. We have buyers. For more information on Myndnet, visit the company's website at www.myndnet.com.

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