'We Love Hip-Hop: a Celebration of Hip-Hop Music' Only On
Music Choice in April
Snoop Dogg, 50 Cent, Jay Z, Jim Jones, Rick Ross, Flo Rida, and
Shawty Lo all Featured in Originals
NEW YORK (Billboard Publicity Wire via Business Wire EON) March 26, 2008 --
Music Choice, the award winning, multi-platform video and music network,
announces its slate of thematic video programming for April. “We
Love Hip-Hop: A Celebration of Hip-Hop Music”
will premiere on Music Choice’s On Demand
network and its broadband music site in April with Music Choice
Originals and a music video catalog that features today’s
hip-hop megastars. Rapper, singer, producer and actor, Snoop Dogg, the
Music Choice Artist of the Month, is featured in two Originals –
“Snoop Dogg: Does Starkville”
and “Snoop Dogg: Naked.”
Jim Jones hosts “Hip Hop Style 360;”
Flo Rida is featured on Fresh Crops; and Tha Corner
showcases Rick Ross. In addition, a “5
Boro Tour” video playlist highlighting
Jay Z and popular hip-hop artists from each of the five boroughs of NYC
joins the long list of Originals available for viewing all month long.
Also premiering on Music Choice in April is its first-ever four-part
VOD-isodes, exclusively brought to you by Boost Mobile, entitled “Who
Runs Hip-Hop.” Tune-in to hear the views
of hip-hop artists, music industry executives, music label executives,
managers, the media and the fans on the street regarding who runs
hip-hop today. Week 1 features Snoop Dogg exclaiming, “I
run Hip-Hop. Don’t nobody run me!”
In Week 2, 50 Cent explains, “(The artists)
gotta feel the energy generated from the street.”
Rick Ross in Week 3 declares “Downloading
gonna happen. Don’t cry. You gotta hustle
around it.” “(Hip-Hop)
is a vehicle that’s not stopping,”
says Jim Jones in Week 4.
“The heartbeat of the streets pumps through
hip-hop and this month Music Choice has its hands on the pulse of a
genre that since the 80s has shaped today’s
pop music scene,” says Lamonda Williams,
Director of Urban and Latin Programming for Music Choice.
The slate of Originals in April celebrating hip-hop music includes –
Who Runs Hip-Hop –
Four-part weekly VOD-isodes, exclusively brought to you by Boost Mobile,
that kicks off with “The Biz,”
followed by “The Streetz”
in Week 2, “The Media”
in Week 3 and “The Future”
in Week 4.
Artist of the Month –
Snoop Dogg – In Snoop Dogg:
Does Starkville, Music Choice joins Snoop as he goes back to his
roots and performs in the small town of Starkville, Mississippi. In Snoop
Dogg: Naked, Snoop opens himself up to unscripted questions
from fans including - “When was the last time
you were ego trippin’?”
and “What has been the biggest blessing of
your life?”
5 Boro Tour Video Playlist
– A video playlist that highlights the
rap kings of each of New York’s five boroughs
and videos from Jay Z.
Jim Jones - Hip-Hop Style 360
– Jim Jones shares his views on the many
styles of hip-hop, demonstrating the more styles change, the more they
remain the same.
Fresh Crops –
Music Choice will feature Flo Rida this month as part of its “We
Love Hip-Hop” celebration.
Tha Corner –
The monthly version of Tha Corner will feature Rick Ross, and Shawty Lo
will host Tha Corner Top 5 video playlist.
Tune-in or log-on to Music Choice in April to watch these and many more
Original programs along with a wide selection of music videos featuring
hip-hop music’s tastemakers.
About Music Choice®
Music Choice is the leading multi-platform music network that reaches
millions of consumers nationwide through their televisions, online, and
cell phones. Music Choice programs dozens of uninterrupted music
channels; produces Music Choice Originals that feature today's hottest
established & emerging artists; offers thousands of music videos, and
distributes daily entertainment news clips. Music Choice is a
partnership among subsidiaries of Microsoft Corporation, Motorola, Inc.,
Sony Corporation of America, EMI Music and several leading U.S. cable
providers: Comcast Cable Communications, Cox Communications and Time
Warner Cable. MUSIC CHOICE® is a registered
trademark of Music Choice. Visit the Music Choice website at http://www.musicchoice.com.
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