Seth Godin to Reveal His Outlook on Marketing to Baby Boomers
NEW YORK (Billboard Publicity Wire via Business Wire EON) October 30, 2007 --
Seth Godin, Marketing Guru and Bestselling Author, will join an all-star
speaker line-up at the Marketing to Men, Women & Boomers conference
taking place November 12 & 13th at the
Marriott East Side in New York City. Cross-Industry marketing
specialists will explore the latest psychographic and behavioral
marketing techniques currently being used to reach the Baby Boomer
market (with an additional focus on the Women and Men segments).
Seth Godin’s most talked about Blog states, “It's
common knowledge among marketers that marketing to seniors is largely a
waste of time. The reason most believe this is because of a simple
distinction: open and closed… For a long time,
the easy way out was to believe that 18 to 34 year olds were open and
seniors were closed. Then the baby boom happened. Baby boomers have been
open their whole lives. And now they are seniors. So all conventional
wisdom goes out the window.”
Now that baby boomers have begun to reach the age of retirement,
marketers across industries are trying to find ways to capture this $2.1
trillion segment. But, segmenting by age alone is not enough and has
proven unsuccessful with this market. “Psychographics
(open vs. closed) are way more important than demographics,”
says Seth Godin.
At this innovative event companies including Zimmer Holdings, AARP,
Mercedes-Benz, Chipotle, Target, KeyBank, The Knot, Safeco Insurance,
Universal Music Enterprises, TOUR GCX Partner, Truman’s
Gentlemen’s Groomer, and Rethink Breast Cancer
will showcase how they successfully implement psychographic and
behavioral marketing to effectively connect with baby boomers.
BACKGROUND
The Marketing to Men, Women & Boomers conference is bringing together
top marketers, product managers, brand managers and market researchers
across industries. At this gathering they will discuss the innovative
methods they are using to effectively reach the Boomer, Men and Women
markets. To view the complete program and speaker roster is available
for review at: www.iirusa.com/mwb
Post Comment:
Trackback URL: http://billboardpublicitywire.com/pingpr.php/U3F1YS1NYWduLUVtcHQtWmV0YS1UaGlyLVplcm8=
Bookmark -
Del.icio.us |
Digg |
Furl It |
Spurl |
RawSugar |
Simpy |
Shadows |
Blink It |
My Web
|
Share The News
Submit this press release easily to any of these major bookmarking and social media sites.