LONDON (Billboard Publicity Wire via Business Wire EON) October 25, 2007 -- Following the change in the laws enabling gaming companies to advertise on television, CasinoChoice.co.uk has launched its new TV advertising campaign. The commercial, developed by London based agency, Hôme, airs in the UK today across a number of Sky TV channels.

We are looking forward to a powerful, impactful campaign

“We are looking forward to a powerful, impactful campaign” said Graham Edmond, Operations Director. “We help new users choose a safe, trusted and fair online casino or poker room in the same way that comparison engines have been helping people find better insurance deals over the past few years. Online gambling should be conducted in a responsible manner and when done so provides a great form of entertainment. We’re here to ensure it remains so and help ensure new players do not make common mistakes such as playing at unlicensed or unfair casinos where they may or may not get paid”.

Online gambling is becoming very mainstream in the UK. Forty eight percent of the UK population gambled last year and this figure excludes The National Lottery. However, with only six percent of the population having ever gambled on The Internet, there’s a lot of growth to come.

Consumer interest is such that only this week a Dragon on BBC2’s Dragons Den provided major investment for a newcomer gambling portal. Edmond commented “Although the new portal will be operating in the same space as CasinoChoice.co.uk, we don’t view their alerts system as competition. In addition all our casino reviews are based on the existing customer experiences which we have been a part of since this industry began in the UK. Also all our reviewed casinos must be on the UK’s white list which means they operate within Europe in a strict, regulated environment. We would have a concern with guiding people to casinos based in blacklisted jurisdictions. As a player you must be so careful where you play. We guarantee you will never have a bad experience relating to security or fraud if you play only the casinos listed on CasinoChoice.co.uk. We would urge all other portals to follow suit for the protection of the players”.

Established in 2001, CasinoChoice.co.uk was the UK’s first guide to online casinos and poker rooms. The site sends more players to online casinos than any other UK portal. Each casino it recommends has its payout percentage independently audited monthly. In addition, each casino provides reliable and trusted e-commerce adhering to a strict policy of honesty, fairness and reliability ensuring that player’s money is safe at all times.

The site’s latest redesign is set to include forthcoming TV commercials from the gaming brands also advertising on UK TV. These currently include Ladbrokes, Betfair and Intercasino. It has also been designed with the online gaming novice in mind, and has a section which includes a step by step guide on how to play at an online casino or poker room.

CasinoChoice.co.uk is a great starting point for first time players and experienced players alike. Check out the site today.

MULTIMEDIA GALLERY

http://www.businesswire.com/cgi-bin/mmg.cgi?eid=5527950

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