Family Values Tour Fans Invited to Create Original 2007 Tour Poster
The Family Values Tour Partners with Brickfish to Select Fan-Designed
2007 Tour Poster
SAN DIEGO (Billboard Publicity Wire via Business Wire EON) June 13, 2007 --
One of the greatest brands in summer rock festivals, The Family Values
Tour, has announced an online contest open to all fans to design a 2007
promotional tour poster.
To celebrate the start of the tour, The Family Values Team will select
the winning artwork to be produced as a promotional tour poster and
given away to the first 100 people per show starting this summer. The
winner will receive design credit, a copy of the poster and a Hoshino
Guitar autographed by the band Korn.
The Family Values Tour selected Brickfish, the people-driven marketing
platform, to drive fan interaction, including the ability to submit
posters, review designs, vote for and share the designs online.
The Family Values Tour is known for having the best and most distinctive
bands in their line up. 2007 headliners are Korn and Evanescence.
Heavy-hitting support includes Atreyu, Flyleaf, HELLYEAH and Trivium.
“The Family Values Tour brings together the
best bands in rock,” said Hyder Rabbani, Vice
President of Sales and Business Development, of Brickfish. “This
contest is a welcome addition to the site. Fans of The Family Values
Tour are incredibly fortunate to be able to interact with the tour in an
entirely new way. We’re hopeful this
partnership will also introduce the tour to new fans nationwide.”
Brickfish.com has attracted millions of consumers. The company has
successfully hosted over 70 online campaigns showcasing thousands of
pieces of brand-specific user-generated content for well-known companies
in the music, fashion, and lifestyles industries.
The contest ends June 27, 2007 and is located at: http://www.brickfish.com/music/familyvalues
About Brickfish
Brickfish has created a new approach to online marketing. Our platform
enables companies to drive consumer interaction and response through the
world of User Generated Content (UGC). Companies can use the Brickfish
platform to launch advertising and marketing campaigns that spark the
creation of branded, user generated content and peer-to-peer sharing of
this content across the Internet.
Our approach is unique and highly personal. All Brickfish campaigns are
100% brand focused and begin by inviting consumers to submit their
original brand-centric content (blogs, images, video or audio). Anyone
can easily review, vote on, view and propagate this branded content
around the Internet. Each interaction with the content increases the
time consumers spend with the brand. Brickfish is able to measure these
interactions both on Brickfish and across the Internet, after which we
provide our clients with detailed reports that provide both qualitative
and quantitative information about their campaigns.
Brickfish campaigns reward consumers for creating content, reviewing,
voting, viewing or propagating branded content to the web. Rewards
include unique prizes and recognition across the internet. Brickfish is
located in San Diego, California. For more information, please visit www.brickfish.com.
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