AUSTIN, Texas (Billboard Publicity Wire via Business Wire EON) April 3, 2008 -- Tocquigny (http://www.tocquigny.com), a forward-thinking interactive marketing firm that provides companies with effective, leading-edge innovation for the digital age, today announced a partnership with the producers of the Austin-based independent film, The Sno Cone Stand, Inc. Chosen for their digital marketing expertise and creativity, Tocquigny designed and launched a promotional website (http://www.thesnoconestand.com) for the film, which is expected to release this summer.

What we needed was an interactive marketing agency that could build a website to attract a large audience without detracting from the film's Austin character. Who better to do that than the Austin-based interactive agency, Tocquigny, who has a 28-year history in the city and occupies the 17th floor of the Frost Bank Tower?

The Sno Cone Stand, Inc. is a comedy, written and directed by Travis Knapp, about three young stockbroker trainees who hate their jobs and their overbearing boss at Miller Stinch Financial. They will try just about anything, including selling sno cones, “to climb their way down the corporate ladder.” The film stars Tony Sirico, from The Sopranos, as the arrogant CEO of Miller Stinch Financial and Texas-native Morgan Fairchild as sales manager. Michael Dell, John Paul Dejoria, Paul Carozza and Ruthie Foster appear in the film.

“Even though the film has some big names, everything about it is Austin,” said Knapp. “What we needed was an interactive marketing agency that could build a website to attract a large audience without detracting from the film’s Austin character. Who better to do that than the Austin-based interactive agency, Tocquigny, who has a 28-year history in the city and occupies the 17th floor of the Frost Bank Tower?”

To see photos of the website and watch the producers talk about their reaction, visit: http://www.tocquigny.com/press/website_austin_movie_sno_cone_stand

The website features colorful content and visuals that optimize user participation and experience through elements such as on-set photos of the cast, trailers, email sign-ups and links to sponsoring businesses. Recognizing the film’s Austin personality, the site delivers extra flair by displaying the Austin skyline on its homepage.

“The website showcases the best and brightest of Austin talent in both interactive media marketing and film and will no doubt have great success generating publicity,” said Yvonne Tocquigny (http://www.tocquigny.com/experts/yvonne_tocquigny/). “We’re very excited to provide our interactive marketing expertise to Austin’s booming film industry.”

To watch more interviews with the producers, visit http://www.tocquigny.com/sno_cone_austin_movie

About Tocquigny

As a leading marketing firm, Tocquigny guides companies to winning business solutions for the digital age. Our innovative marketing and business solutions are developed through a rigorous approach based on measurement and accountability. And our application of creativity across all competency areas has become a cornerstone principle that sets us apart from other firms. Tocquigny measures the success of all our marketing initiatives, and we apply cumulative knowledge and best practices to solve our clients’ business problems. Tocquigny is ranked a B-to-B Magazine Top 20 Marketing Agency and an Adweek Top 25 Interactive Advertising Agency. To learn more, visit http://www.tocquigny.com.

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