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Internet Video Archive Expands Successful Mobile Partnership with Flixster

Agreement Provides The Popular Social Networking Site For Movie Fans Access To The World's Largest Selection of Movie Trailers and Previews; New Pact Expands IVA's Network Reach to Over 100 Million Unique Visitors Per Month

Haddon Heights, NJ (Billboard Publicity Wire) January 11, 2009 -- Internet Video Archive (IVA), distributors of the world's largest library of movie trailers and other video assets, and Flixster, one of the fastest growing social networking sites for movie fans, have reached an agreement to expand their successful mobile partnership. The new pact will extend IVA's extensive library of movie previews to Flixster's web properties including Flixster.com, Flixster's Facebook application and MySpace application. Launched in December, this deal expands IVA's promotional network, which already includes some of the Internet's largest names including Fandango.com, Barnes and Noble.com and more, to more than 100 million unique visitors per month.

IVA and Flixster first joined forces in October 2008 when they signed an agreement that made IVA's trailers available to users of Flixster's recently launched iPhone application. The application quickly became one of the most popular entertainment applications for the iPhone and finished 2008 among the top 10 of all iPhone entertainment applications.

Social media has increasingly become one of the primary sources to watch and enjoy entertainment content. Flixster is the elite social media site for movie fans and therefore they are the ideal partner to take advantage of the extensive array of added value content we can offer their users

Our expanded partnership with Flixster will not only provide us a stronger mobile and web anchor in this digital realm, but also puts us over a very significant milestone. Surpassing the 100 million unique user plateau truly shows how extensive our reach is, and how valuable we can be as a partner for any website that focuses on providing entertainment content.

We are pleased to partner with IVA to provide a comprehensive set of movie trailers to the Flixster community, said Steven Polsky, President and COO of Flixster.

"Social media has increasingly become one of the primary sources to watch and enjoy entertainment content. Flixster is the elite social media site for movie fans and therefore they are the ideal partner to take advantage of the extensive array of added value content we can offer their users," said IVA President and CEO Jed Horovitz. "Our expanded partnership with Flixster will not only provide us a stronger mobile and web anchor in this digital realm, but also puts us over a very significant milestone. Surpassing the 100 million unique user plateau truly shows how extensive our reach is, and how valuable we can be as a partner for any website that focuses on providing entertainment content."

"We are pleased to partner with IVA to provide a comprehensive set of movie trailers to the Flixster community, said Steven Polsky, President and COO of Flixster. "We selected IVA because of the depth of their catalog and the ease of integration & look forward to working closely with IVA across all of our mobile and web-based products."

This expanded partnership with Flixster.com is the latest for IVA, the archive of record for the entertainment industry with more than 500,000 unique video assets. IVA counts among its clients some of the biggest names in mobile (i.e. AT&T) and consumer electronic (i.e. Sony Bravia, Comcast) companies, as well as numerous entertainment (i.e. Fandango.com, TV Guide.com) and retail web sites (i.e. Barnes and Noble.com, VirginMEGA.com). IVA houses the assets on its consumer website, VideoDetective.com, which boasts the largest archive of entertainment samples in the world and the most current collection of new titles.

About Internet Video Archive LLC
Internet Video Archive is the entertainment industry's leading aggregator of movie and TV trailers, game previews and music videos. With over 500,000 unique video assets from over 1200 content providers, IVA has established a reputation as the archive of record for audio visual samples. Their meticulous data husbandry, combined with world-class digital video encoding, hosting and serving systems that are secure, scalable, customizable and cost-effective have lead hundreds of clients to integrate them into their entertainment ecosystems. The company also operates consumer facing web sites www.singingfool.com and www.videodetective.com where it gathers user preferences and tests promotional concepts. More information can be found at www.internetvideoarchive.com.

About Flixster, Inc.
Flixster is a social utility for people who love movies - a destination where people can rate, review, discover and socialize around films. Launched in January of 2006, in a little under three years, Flixster has quickly grown to the largest movie community and movie rating site on the web where over 13 million monthly users share their movie preferences and a leading mobile movies application.. Flixster's community currently spans its destination site Flixster.com, its leading iPhone Movies application as well as its embedded social applications across Facebook, MySpace and Bebo. For more information on Flixster please visit www.flixster.com

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