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Def Leppard Rocks Detroit & Joe Louis Arena with "ROCKZIMITY"

Ace Marketing & Promotions Inc. announce campaign results of their "ROCKZIMITY MARKETING" launch with Def Leppard at Joe Louis Arena on Aug 23, two lucky fans won a trip to the Sparkle Lounge.

New York, NY (Billboard Publicity Wire) September 4, 2008 -- Ace Marketing & Promotions Inc. announce campaign results of their "ROCKZIMITY MARKETING" launch with Def Leppard at Joe Louis Arena on Aug 23 two lucky fans won a trip to the Sparkle Lounge.

Ace Marketing & Promotions Inc (AMKT), the exclusive provider of "ROCKZIMITY", the only known US Bluetooth & Wifi marketing solution. Ace Marketing and Def Leppard celebrated the successful conclusion of "ROCKZIMITY" with Def Leppard at Joe Louis Arena on Aug 23rd. ROCKZIMITY gave Def Leppard fans the opportunity to receive more of what they were there for, Def Leppard.

ROCKZIMITY interacted with over 1648 unique devices meaning, 18% of the entire audience. We had 62 rejections all night that means we positively engaged 93% of fans that were presented with the content, that's the power of ROCKZIMITY

From the moment fans came into the hot spots with their Bluetooth visibility enabled, the ROCKZIMITY experience began. Def Leppard drummer, Rick Allen stated, "We thought it was amazing that fans could take the show with them simply by accepting a message from the band onsite at the venue. As artists we are always looking for new ways to connect with our audience. This experience was fantastic for both us and our fans."

ROCKZIMITY hot spots were active in a few key locations around the venue and delivered everything from, videos from the show, ringtones, wall papers and two fans even won a trip to the Sparkle Lounge to meet Def Leppard. Michael Trepeta, President for Ace Marketing stated "ROCKZIMITY interacted with over 1648 unique devices meaning, 18% of the entire audience. We had 62 rejections all night that means we positively engaged 93% of fans that were presented with the content, that's the power of ROCKZIMITY". Matt Gaines SVP Marketing for Ace went on to say, "We can deploy these campaigns quickly and results are updated throughout the course of the campaign, sponsors love that - real engagement. Fans love that they can save the content, Def Leppard loved that it brought their legacy to a new generation, a win-win-win. Consumers adapt well and understand how to engage the technology and they do, with no usage cost, no data plan required, a totally free multimedia experience."

Ace Marketing & Promotions Inc positively identified what phones people are carrying utilizing the proprietary software, which identifies which phone model is being used and who manufactured the device.

About Ace Marketing & Ace Marketing & Promotions Inc.
Promotions Inc., based in New York, is a full-service promotional marketing company offering a wide array of business solutions. Ace Marketing is a global leader in proximity marketing with proprietary Bluetooth and Wi-Fi integrated technology that establishes the benchmark for how multimedia messages are being delivered. Established in 1998, the Company has built a successful, scalable business platform capable of consolidating a portion of the promotional products industry. Rockzimity & Rockzimity Marketing is trademarks of Ace Marketing & promotions Inc.

Def Leppard
With more than 65 million albums sold worldwide and two prestigious Diamond Awards to their credit, Def Leppard--Joe Elliott (vocals), Vivian Campbell (guitar), Phil Collen (guitar), Rick "Sav" Savage (bass) and Rick Allen (drums)--continues to be one of the most important forces in rock music. Over the course of their career, the band has produced a series of classic groundbreaking albums that set the sound for generations of music fans and artists. The group's spectacular live shows, filled with powerful melodic rock anthems, have become synonymous with their name and they are an institution in the touring industry as they continue to sell out arenas worldwide. The band's latest album, Songs From The Sparkle Lounge (Bludgeon Riffola/Island/UMe), debuted at #5 on the Billboard Top 200, earning Def Leppard their highest-charting debut since 1992. Songs From The Sparkle Lounge contains 11 new songs including the hit single "Nine Lives," featuring a groundbreaking collaboration with country music superstar Tim McGraw.

Safe Harbor Statement Under the Private Securities Litigation Reform Act of 1995.

Certain statements in this press release constitute "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995. Such forward-looking statements involve known and unknown risks, uncertainties and other factors which may cause the actual results, performance or achievements of the company to be materially different from any future results, performances or achievements express or implied by such forward-looking statements. The forward-looking statements are subject to risks and uncertainties including, without limitation, changes in levels of competition, possible loss of customers, and the company's ability to attract and retain key personnel.

Contact:
Ace Marketing & Promotions         
John Exley               
AMKT @ acornmanagement.com              
404-474-4638 x13

Def Leppard
Carleen Donovan        
carleen @ pressherepublicity.com
212-246-2640

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def leppard joe louis arena rockzimity ace marketing amkt proximity bluetooth wifi sparkle lounge rick allen

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