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Never So Deep Records Re-Energizes The Southern Hip Hop Market With It's Third Album Release Of 2007 "Leader Of A Lost Land" Starring Hue Hef

South Carolina (Billboard Publicity Wire) September 6, 2007 -- In a time and place where the southern music vista seems to be dulling with commercial rap artists, a fresh new sound has emerged out of the Carolinas, introducing "The Carolina Spokesman" P/K/A Hue Hef
When it comes to composing albums, Hue Hef is in a class by himself. Over the last several months Hue Hef has tenaciously begun the construction of his sophomore release "Leader Of A Lost Land".

With the production directed by multi platinum producer DJ Bless and the lyrical narration by Hue Hef, many music industry insiders are predicting a breakout album for this South Carolina artist. "Hue Hef's sound has captured the essence and theme of what true Hip Hop represents. Hef's versatility is reminiscent of TI and Juvenile, but his sound is unique; Hef is definitely a pro," states DJ Bless, CEO of Never So Deep Entertainment.

Hue Hef's sophomore release "Leader Of A Lost Land" will be his first album exclusively produced by DJ Bless and his second album (Carolina Spokesman- NSD 2006) released under the Never So Deep Records Banner. The first single "Carolina Heat" B/W "Cloud Nine" featuring label cohort Jim Snooka will impact radio stations in early September. The album "Leader Of A Lost Land" will hit streets and digital outlets including the NSD Music Store November 10, 2007. The new album, single, and video are guaranteed to put the spot light where it belongs, on the Carolinas

DJ Bless's Recent Releases
DJ Bless has consistently shattered the mold of traditional Hip-Hop with several ground breaking releases in 2006/2007 under the NSD banner. These releases include, "Black Sunday", "Perfect Murder", "Devil May Cry" and the critically acclaimed classic "August Underground." On this third 07' release, DJ Bless displays his eclectic production versatility with some of the most blistering Hip Hop music production ever heard.

About DJ Bless:
DJ Bless secured his first Record label deal with MCA /Universal in 2002 at the age of 18 years old. Since entering the music industry, DJ Bless has showcased his production skills with some of the music industries best producers such as; Kanye West, Scott Storch, Sean Combs, Swizz Beats, Sha Money, Rick Rubin, Havoc, R. Kelly and many more. He has also produced songs on LiL Kim's Chart busting Album Labella Mafia (Atlantic Records 2003). In 2004/2005 DJ Bless signature production was heard around the world on several high profile remixes including, Mystikal's "Pu**y Pop" (Jive Records), Dirt Bag Featuring Fiend "I'll Leave You Dead" (Jive Records) and releases from both Keith Murray and the Outlaws. In 2005/2006 DJ Bless produced and mixed several songs on a Wendy Goldstein Project "That One Way" (Czarnok, Capital Records) and also placed music on EA Sports Fight Night 2005. DJ Bless is presently working on several major industry production projects including the musical score for the docudrama "Hoop Realities" (Key Stone Films/And1) a follow up to the award winning documentary "Hoop Dreams". DJ Bless has also been commissioned to direct and score his first full feature film ("Insane") to be released in the winter of 2007/2008.

About Never So Deep Entertainment:
Never So Deep Entertainment is a company formed to act as a talent source, production/developmental company and a record label in the traditional sense of selling manufactured music all under one roof. Never So Deep Entertainment is the leading and fastest-growing independent e-music company in North America. The Never So Deep Entertainment corporate umbrella encompasses the Never So Deep Records Music label, Suicidal Filmz, and NSD Music Publishing. NSD Entertainment operates its own fully self contained record Label and film company based in New York/South Carolina. The record label covers multiple music genres. Founded 5 years ago in North America, Never So Deep Entertainment has built unique strengths in the development, production, marketing, licensing and distribution of recorded music and film. For additional information on the Never So Deep Records label and its roster of artists, please visit www.neversodeeprecords.com

Contact: Kash Kastro                                                
Tel: 803 455-6324
Cell Phone: 803 387-6741
Email: Kashkastro @ Neversodeeprecords .com
Professor @ neversodeeprecords .com

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