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Anthill Trading Welcomes The Hives

Anthill Trading welcomes The Hives to it's roster. Anthill will oversee all aspects of merchandising and licensing for the band.

New York, NY (Billboard Publicity Wire) September 6, 2007 -- It is with great enthusiasm that Anthill Trading welcomes The Hives www.thehivesbroadcastingservice.com) to their roster. Formed in 1993 in while they were still in their teens, The Hives had already conquered their native Sweden when they took America by storm with their second studio album Veni Vidi Vicious (2000). The album featured the hit singles "Hate to Say I Told You So" and "Main Offender", which garnered both popular and critical accolades, while their razor sharp look distinguished them from other garage revival bands of the time.

"The Hives dish out power-punk that will knock your ass around your hips and blow the gel out of your hair," said Pitchfork Media.

With a sound indebted to late-era classic hard rock, highlighted by vocalist Howlin' Pelle Almqvist's voracious and steady scream, The Hives toured relentlessly, broadening their fan base in both America and Europe. Rolling Stone aptly described their live performance as being "as tight as their groupies' pleather miniskirts."    

Now, on the verge of releasing their fourth studio record "The Black and White Album" (October 9 release in the U.S. and a day earlier in the UK), The Hives look to cement themselves as stalwarts of the garage rock revival. "Tick Tick Boom", the lead single has already jumped to number 1 on a number of specialty charts, and is available for download in the U.S.

Fresh off the European summer festival circuit, The Hives will embark on their North American tour starting in September, teaming up with power pop megastars Maroon 5 on 28 dates, while adding a number of headlining shows of their own along the road. For a full list of cities and dates you can visit the bands' MySpace page at www.myspace.com/thehives.

Anthill Trading will not only develop The Hives tour merchandising needs but will also oversee all aspects of licensing and retail. Anthill is eagerly anticipating this opportunity to help create a product that is true to the signature aesthetic of this fantastic band.

About Anthill Trading:
Anthill Trading, founded in 1996, is a New York based merchandising company specializing in the exploitation of some unique music, entertainment and lifestyle properties. Exclusive global representation of some of the world's most prestigious icons and trademarks is under the direction of industry veterans and Anthill founders Cathy Cleghorn and Norman Perry. From their roots in the concert promotion business, both Cleghorn and Perry have developed a keen sense of how to merge the very specific merchandise goals of their artists with the desires of their audiences. The result is an exceptional and eclectic roster, which includes AC/DC, David Bowie, Blondie, Crosby Stills Nash & Young, Black Rebel Motorcycle Club,Dashboard Confessional, Deep Purple, RUN DMC, Iggy Pop, Pearl Jam, Pink Floyd, The Rolling Stones, The Tragically Hip, Nelly Furtado, The Police and The Wu Tang Clan. For all the latest about Anthill Trading or it's clients visit www.anthilltrading.com and browse our news section, photo gallery and blog.

For more information contact Renay Palome at 212-675-1114

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