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LIBRO, Austria's Leading Music & Entertainment Retailer Launches Digital Music Store Powered by 24-7 MusicShop
LIBRO, Austria's leading music & entertainment retailer, with 226 stores nationwide, entered the digital music market with the relaunch of their site, musicdownload.libro.at.
London, UK; Vienna, Austria (Billboard Publicity Wire) June 15, 2007 -- LIBRO, Austria's leading music & entertainment retailer, with 226 stores nationwide, entered the digital music market with the relaunch of their site, musicdownload.libro.at. To promote the launch, LIBRO is giving away 25,000 voucher codes for an exclusive, unplugged version of Austria's multi-platinum artist, Christina Stürmer's song, "Lebe Lauter". The codes are available at LIBRO outlets. LIBRO offers all of the top hits as well as exclusive tracks from key artists including Christina Stürmer, SheSays, German singer Nevio and Linkin Park.
"We are proud to offer such a comprehensive digital download platform which can easily be adapted to incorporate promotions generated online and at our retail stores including code redemption campaigns. 24-7 MusicShop's system allows retailers to quickly react to the changing marketplace without losing momentum.", said Mag. Werner Weber, Managing Director, Libro. "For us, combining the clicks and bricks of the music retail business will be the most important challenge."
The shop features over one million tracks, pre-listening samples, a recommendation engine and many other state-of-the art features. All of the music from independent labels is available in the DRM-free MP3 format. In addition to an online payment system, customers are also able to purchase digital music vouchers at LIBRO retail stores. This is particularly useful when giving digital music as a gift but also for music lovers under the age of 18 who do not yet own a credit card.
"We are delighted to work with LIBRO, a retailer that clearly understands the future of music and the benefits of promotion and offering customers exclusives to reinforce brand loyalty", said Frank Taubert, CEO 24-7 MusicShop.
The updated site www.libro.at also features innovative flash-elements, a third party ticket service and music reviews.
About LIBRO
A leading supplier in stationery items for office and school, entertainment products (books, music, DVDs, games), board games and handicrafts items for the whole family as well as consumer electronics, LIBRO has 226 stores nationwide. The dense network of LIBRO stores makes sure a LIBRO store is always in the vicinity of the customers, over 70,000 Austrians per day visit one of Austria's biggest non-food retail chains. More than 1,400 employees prove LIBRO to be an important Austrian employer, also.
About 24-7 MusicShop
24-7 MusicShop with offices in the UK, Germany, Spain and Denmark, is the leading B2B technology provider specializing in online and mobile distribution of digital entertainment. Via its comprehensive system, the company powers 32 download stores in 12 countries and have fulfilled tens of millions of commercial and promotional downloads for major retailers, telcos, software and hardware manufacturers, record labels and media companies worldwide. With license agreements in place with all the major record companies and 5,000 independent labels, 24-7 MusicShop is a turnkey one-stop-shop for the seamless, distribution of digital media.
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