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Number One Rock Act -- My Chemical Romance -- Featured 'Artist of the Month' on Music Choice Network

Music Choice On Demand in December will feature an exclusive performance of "Welcome to the Black Parade," & My Chemical Romance Hot List featuring a timeline of music videos.

New York, NY (Billboard Publicity Wire) December 1, 2006 -- Music Choice®, the leading, multi-platform music network, today announced that My Chemical Romance, would be the featured 'Artist of the Month' in December on the Music Choice network. This multi-platform promotional program, available only on Music Choice On Demand, reaches millions of music fans through their TVs, PCs and cell phones. Viewers will have the unique opportunity to hear the distinctive music of My Chemical Romance. The New Jersey quintet's latest album, "The Black Parade", on Reprise Records, shot to Number 2 on Billboard's Top 200 album chart with more than 240,000 copies sold in its first week of release. The New York Times calls My Chemical Romance "one of the best rock bands in America."

Music Choice recognized the band's potential early on with the release of their debut album in 2002. In addition, all of My Chemical Romance's videos have done very well on Music Choice On Demand, our free video-on-demand service. Their latest video

"My Chemical Romance is one of the biggest and best rock acts to emerge on the music scene this decade," says Justin Prager, Director of Rock and Pop Programming for Music Choice. "Music Choice recognized the band's potential early on with the release of their debut album in 2002. In addition, all of My Chemical Romance's videos have done very well on Music Choice On Demand, our free video-on-demand service. Their latest video "Welcome To The Black Parade" is currently the Number One rock video on Music Choice On Demand.

The exclusive content available only on Music Choice On Demand throughout December includes an in-studio performance shot in HD-quality of the band's hit single, "Welcome to the Black Parade," along with a behind-the-scenes look at the making of its music video. On the Music Choice branded show "Naked", the band members expose themselves to unscripted questions from fans on the streets of NYC. In addition, the members of the New Jersey quintet sit down with Music Choice to talk about the writing process for their new critically acclaimed album.

A BEST OF MY CHEMICAL ROMANCE Hot Video List, featuring all of their music videos including, "Helena," "Welcome To The Black Parade," "and both versions of "I'm Not Okay", will be featured on Music Choice On Demand throughout the month of December to watch whenever -- and however often--at no charge.

In addition to the content available on Music Choice On Demand, the Number One free video-on-demand service in the country, the Music Choice non-stop audio music service, which reaches 30 million homes nationwide, will feature a wide selection of audio tracks from My Chemical Romance on the Music Choice® Alternative and Hit List channels.

About Music Choice®
Music Choice is the leading multi-platform music network that reaches millions of consumers nationwide through their TVs, PCs and cell phones. Music Choice programs both video and audio music channels, produces exclusive music shows, films in-studio artist performances and interviews, and distributes daily entertainment news. With offices in New York City and Horsham, Pennsylvania, Music Choice is a partnership among subsidiaries of Microsoft Corporation, Motorola, Inc., Sony Corporation of America, EMI Music and several leading U.S. cable providers: Comcast Cable Communications, Cox Communications, and Time Warner Cable. MUSIC CHOICE® is a registered trademark of Music Choice. Visit the Music Choice website at http://www.musicchoice.com.

Contacts:
Karen Doler
Music Choice
(215) 784-5842

My Chemical Romance
Brian Bumbery
Warner Bros. Records
818.953.3203

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my chemical romance music choice welcome to the black parade

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