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Competitrack Announces U.S. Expansion -- Monitored TV Advertising Now Extends Into 100 Spot Markets
Competitrack, premier customized advertising tracking firm, has extended its TV commercial ad monitoring business into 100 U.S. spot markets. Thousands of users rely on Competitrack to monitor competitor advertising using the company's 24/7 online database of 4.5 million ads from the U.S. and 6 continents.
New York, NY (Billboard Publicity Wire) October 31, 2006 -- Competitrack announced today that the 20 year old company is expanding its TV commercial tracking business into 100 TV spot markets across America, ranging in size from New York City to Portland, Maine. Honolulu is included in addition to metropolitan areas within the continental United States.
In addition to the 100 spot markets, Competitrack tracks national broadcast TV for every major English language network (ABC, CBS, CW, FOX, MyNetwork TV, and NBC). In addition the company continuously monitors 3 major Spanish TV networks (Telefutura, Telemundo, and Univision). They also track cable television advertising across 56 popular stations. TV commercials from syndicated and international programs are included in the company's online archives, where people can search 24/7 for spots of any length, including long form infomercials.
Other media types are available as well, including English and Spanish radio spots. The company also monitors print advertising in 150 markets across the nation. Print tracking comprises newspapers, magazines, store circulars, and other free standing inserts from over 1,200 publications. They also track outdoor and online media, both within and outside the United States.
"Tracking more than 100,000 hours of broadcast every week requires industry expertise and a large capital investment, both in people and digital pattern recognition technology" noted Bob Moss, President and founder of the 20 year old company. "And for TV we don't just capture occurrences of each ad, we also append an enormous amount of searchable data to each creative item in our database."
He added, "Each TV ad is tightly integrated with all other media so that our clients get consistent reporting. The result is a fully searchable archive of 4.5 million ads that can be customized to any industry or agency need."
For more information, or a downloadable Competitrack TV fact sheet, please visit:
http://www.competitrack.com/pr
For more information, contact:
Ian Wismann
Vice President of Marketing
Competitrack, Inc.
718-482-4245
About Competitrack, Inc.
Competitrack is a full service competitive tracking firm headquartered in New York City. They provide competitive advertising tracking services for ads running in the U.S. and over 60 countries around the world for Television, Radio, Newspapers, Magazines, Trade Publications, FSIs, Outdoor, Online, Cinema, Infomercials and Alternative Media. For two decades they have provided custom competitive solutions to premier brand clients, ad agencies, and Fortune 2000 firms.
Using sophisticated technology and industry-specialized staff, Competitrack offers client-specific, customized competitive solutions that permit detailed information gathering unavailable from other vendors. In the U.S. they provide competitive spending data, ad monitoring, intellectual property use reports, and co-operative advertising tracking services. U.S. monitoring includes Hispanic and Asian media.
http://www.competitrack.com
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