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Recent Headlines - Entertainment: Branding

Hip Digital Media Continues to Lead the Incentive, Premium and Loyalty Market Through Digital Music Distribution Major Brands Use Music To Drive Sales - 2007-10-24

MAYO Communications Media Guru To Discuss Entertainment Publicity Trends At UCLA Vice President George Mc Quade is Scheduled to Speak at UCLA's Entertainment Publicity Class Tonight - 2007-10-23

Puretracks, Billboard Form Alliance to Launch Billboard’s Digital Music Redemption Platform for Pre-Paid Music Download Cards Billboard, the world’s most comprehensive source of music, digital data and events, and Puretracks, a leading North American music download service provider licensed by all major record companies, today announced the launch of the Billboard digital music redemption platform for Billboard-branded pre-paid music download cards available at www.billboardgiftcard.com. - 2007-10-18

Ringle, Shmingle: Ribkat & Josy B's "Red Rum" Single to Give Consumers What They Want -- One Ringtone, One Hit, One Instrumental, One Remix, One Video and Bonus Tracks Ribkat & Josy B will be debuting the first club smash hit single "Red Rum" on October 16, 2007. In response to the industry's "ringle," Ribkat chose to record wiht Josy B to test some of the latest technologies Josy B Music & Publishing's distributor iNTERTAINMENT.NETWORK is currently using, such as copyright protection, metadata, digital distribution, airplay monitoring and online tracking. Release party guests will receive an RSVP confirmation via mobile along with a complimentary Red Rum ringtone and wallpaper. Consumers can purchase the single / ringtone for $.99, but in November's re-release, at $6.98 they'll receive one ringtone, one hit, one instrumental, one remix, one video, and bonus tracks -- all online downloads or on a Made-To-Order CD shipped directly to fans. - 2007-10-16

New Visions Merges with Technology Partner Cube80 New Visions are pleased to announce today, that they have joined forces with their technology partner Cube80 to form New Visions Mobile. The two businesses have worked alongside each other for over 5 years and the merger is a move to capitalise on the growing demand for mobile marketing services. - 2007-10-15

Trillion Entertainment Launches New Digital Media Delivery To Mobile, TV and Web New Media Company Aggressively Targets U.S. Market and China. - 2007-10-09

Exclusive Worldwide Premiere of Michael Bublé Music Video on the Internet, Powered by Hip Digital and Itiva Networks Warner Bros. recording artist chooses the world's hottest marketing medium to showcase latest work and expand fan base. - 2007-09-27

Music Choice Brands October as 'Rocktober' with Special Programming Featuring Rock's Legends and Its Rising Stars: Korn, Paramore, Plain White T's, The Clash, All That Remains, and Killswitch Engage All Featured in October on Music Choice Music Choice, the multi-platform music network that reaches millions of music fans through their televisions, online, and cell phones, announces the launch of 'Rocktober', a month-long programming & marketing campaign dedicated to Rock's hottest established and emerging artists. The long list of featured artists and bands includes Korn, Paramore, Plain White T's, The Clash, All That Remains, and Killswitch Engage. Music Choice will offer Original shows, video premieres, video playlists, and a selection of classic videos & DVD clips throughout the month of October to watch on its free On Demand network and its free online music service. - 2007-09-27

Viva La Rock, a Creative and Experiential Marketing Agency Launches Connecting Youth-Driven Brands with Major Music Labels and Artists: Viva la Rock Delivers Innovative Results by Creating Highly Successful Promotions and Strategic Partnerships Between Brands and Artists, Including Helio and Panic! at the Disco, SouthWest Airlines and JET, Heineken and Gym Class Heroes and Guitar Center and Bloc Party Viva la Rock, a cutting-edge experiential marketing and creative resource agency for entertainment companies and youth-driven brands, has quickly established itself as a creative force within the music and entertainment industries through it's innovative work with world-class artists, labels and brands. The agency was founded by two former Atlantic Records marketing executives, Julianne Hintz and Lindsay Harris, who have developed and executed countless campaigns focused on connecting artists, labels and movie studio talent with brands, while creating unique, non-traditional, youth-driven campaigns. In addition to the groundbreaking work they've executed in the past, Viva la Rock is pleased to announce the agency's latest campaign connecting Helio and Paramore for the band's upcoming headlining tour kicking-off at the end of October. - 2007-09-12

Go 'Back to School' with Music Choice - Chris Brown, Corbin Bleu, Aly & AJ, Shop Boyz and Secondhand Serenade Featured in the Month-Long Campaign on Music Choice Music Choice, the multi-platform music network that reaches millions of music fans through their televisions, online, and cell phones, announces the launch of its 'Back to School' campaign in September, featuring the artists that 'students' care about - Chris Brown, Corbin Bleu, Aly & Aj, Shop Boyz and Secondhand Serenade. - 2007-09-05

Hip Digital Media and Aeroplan Launch a Canadian Loyalty Industry First AEROPLAN MUSIC STORE turns miles into music. - 2007-09-05

Chris Brown, Double-Platinum Recording Superstar, September's Featured Artist of the Month on Music Choice Music Choice, the leading multi-platform music network, announces that double-platinum recording artist, Chris Brown, will be the Music Choice 'Artist of the Month' in September. Music Choice, the most popular On Demand music network in the nation with over a billion views, will feature the music superstar in four Music Choice Originals including an up-close and personal interview in Chris Brown: Exclusive Look, an exposing fan Q&A session in Chris Brown Naked, along with Chris Brown's Do's & Don'ts of Sneakers, and Chris Brown's Homeroom Hits Video Playlist. - 2007-08-28

Arkin Terrell signs with Nashville's I-Witness Records I-Witness Records ( a division of Mission House Music-Nashville, TN) has signed Inspirational Country Artist Arkin Terrell as its flagship Artist. - 2007-08-20

YANGAROO (formerly Musicrypt) Reports First Half Revenues Up 27 Percent US deliveries increase over 500%. - 2007-08-17

ON Networks Presents The 5-Minute Drill, the Only Fantasy Football Show for the iPhone With fantasy football season kicking into high gear, die-hard pigskin fans can count on The 5-Minute Drill (www.fiveminutedrill.tv) to deliver weekly quick-strike analysis, sure-fire recommendations and winning strategies on the teams and players who matter the most. - 2007-08-15

Camplified Returns to Camp, Marking its Fifth Year Anniversary Tour Camplified 2007 features Blacktop Mourning, Natascha Sohl, Alexa Wilkinson, & Others - 2007-08-10

2007 Digital Music Promotion Poll Seeks Views of Brand Marketers Worldwide Online survey solicits opinions on strategies and challenges for incentive and promotion campaigns with digital music. - 2007-08-09

Billboard Gears up for its 2nd Annual Regional Mexican Music Summit Featuring Star Panelists Jenni Rivera, Montez De Durango, Diana Reyes and More! Summit to Commence with Promotores Unidos Showcase Featuring Live Performances by Betzaida, Pablo Montero, Inquietos Del Norte and More - 2007-08-08

Billboard Revamps Hot 100 Chart With Online Music Data From AOL Music and Yahoo! Reflects growth of digital delivery in redefined music marketplace. - 2007-08-03

Nielsen Business Media Announces Lineup for Marketing to Men 18--34 The Definitive Conference For Brand Leaders is targeting elusive male consumers. - 2007-08-02

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