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Recent Headlines - Entertainment: Branding

Trillion Entertainment Launches New Digital Media Delivery To Mobile, TV and Web New Media Company Aggressively Targets U.S. Market and China. - 2007-10-09

Exclusive Worldwide Premiere of Michael Bublé Music Video on the Internet, Powered by Hip Digital and Itiva Networks Warner Bros. recording artist chooses the world's hottest marketing medium to showcase latest work and expand fan base. - 2007-09-27

Music Choice Brands October as 'Rocktober' with Special Programming Featuring Rock's Legends and Its Rising Stars: Korn, Paramore, Plain White T's, The Clash, All That Remains, and Killswitch Engage All Featured in October on Music Choice Music Choice, the multi-platform music network that reaches millions of music fans through their televisions, online, and cell phones, announces the launch of 'Rocktober', a month-long programming & marketing campaign dedicated to Rock's hottest established and emerging artists. The long list of featured artists and bands includes Korn, Paramore, Plain White T's, The Clash, All That Remains, and Killswitch Engage. Music Choice will offer Original shows, video premieres, video playlists, and a selection of classic videos & DVD clips throughout the month of October to watch on its free On Demand network and its free online music service. - 2007-09-27

Viva La Rock, a Creative and Experiential Marketing Agency Launches Connecting Youth-Driven Brands with Major Music Labels and Artists: Viva la Rock Delivers Innovative Results by Creating Highly Successful Promotions and Strategic Partnerships Between Brands and Artists, Including Helio and Panic! at the Disco, SouthWest Airlines and JET, Heineken and Gym Class Heroes and Guitar Center and Bloc Party Viva la Rock, a cutting-edge experiential marketing and creative resource agency for entertainment companies and youth-driven brands, has quickly established itself as a creative force within the music and entertainment industries through it's innovative work with world-class artists, labels and brands. The agency was founded by two former Atlantic Records marketing executives, Julianne Hintz and Lindsay Harris, who have developed and executed countless campaigns focused on connecting artists, labels and movie studio talent with brands, while creating unique, non-traditional, youth-driven campaigns. In addition to the groundbreaking work they've executed in the past, Viva la Rock is pleased to announce the agency's latest campaign connecting Helio and Paramore for the band's upcoming headlining tour kicking-off at the end of October. - 2007-09-12

Go 'Back to School' with Music Choice - Chris Brown, Corbin Bleu, Aly & AJ, Shop Boyz and Secondhand Serenade Featured in the Month-Long Campaign on Music Choice Music Choice, the multi-platform music network that reaches millions of music fans through their televisions, online, and cell phones, announces the launch of its 'Back to School' campaign in September, featuring the artists that 'students' care about - Chris Brown, Corbin Bleu, Aly & Aj, Shop Boyz and Secondhand Serenade. - 2007-09-05

Hip Digital Media and Aeroplan Launch a Canadian Loyalty Industry First AEROPLAN MUSIC STORE turns miles into music. - 2007-09-05

Chris Brown, Double-Platinum Recording Superstar, September's Featured Artist of the Month on Music Choice Music Choice, the leading multi-platform music network, announces that double-platinum recording artist, Chris Brown, will be the Music Choice 'Artist of the Month' in September. Music Choice, the most popular On Demand music network in the nation with over a billion views, will feature the music superstar in four Music Choice Originals including an up-close and personal interview in Chris Brown: Exclusive Look, an exposing fan Q&A session in Chris Brown Naked, along with Chris Brown's Do's & Don'ts of Sneakers, and Chris Brown's Homeroom Hits Video Playlist. - 2007-08-28

Arkin Terrell signs with Nashville's I-Witness Records I-Witness Records ( a division of Mission House Music-Nashville, TN) has signed Inspirational Country Artist Arkin Terrell as its flagship Artist. - 2007-08-20

YANGAROO (formerly Musicrypt) Reports First Half Revenues Up 27 Percent US deliveries increase over 500%. - 2007-08-17

ON Networks Presents The 5-Minute Drill, the Only Fantasy Football Show for the iPhone With fantasy football season kicking into high gear, die-hard pigskin fans can count on The 5-Minute Drill (www.fiveminutedrill.tv) to deliver weekly quick-strike analysis, sure-fire recommendations and winning strategies on the teams and players who matter the most. - 2007-08-15

Camplified Returns to Camp, Marking its Fifth Year Anniversary Tour Camplified 2007 features Blacktop Mourning, Natascha Sohl, Alexa Wilkinson, & Others - 2007-08-10

2007 Digital Music Promotion Poll Seeks Views of Brand Marketers Worldwide Online survey solicits opinions on strategies and challenges for incentive and promotion campaigns with digital music. - 2007-08-09

Billboard Gears up for its 2nd Annual Regional Mexican Music Summit Featuring Star Panelists Jenni Rivera, Montez De Durango, Diana Reyes and More! Summit to Commence with Promotores Unidos Showcase Featuring Live Performances by Betzaida, Pablo Montero, Inquietos Del Norte and More - 2007-08-08

Billboard Revamps Hot 100 Chart With Online Music Data From AOL Music and Yahoo! Reflects growth of digital delivery in redefined music marketplace. - 2007-08-03

Nielsen Business Media Announces Lineup for Marketing to Men 18--34 The Definitive Conference For Brand Leaders is targeting elusive male consumers. - 2007-08-02

YourMarbella.com becomes Marbella's fastest growing website. Six hundred new members and counting.: YourMarbella.com becomes the fastest growing website in Marbella. Users are joining from Puerto Banus, Andalucia and other parts of Spain. YourMarbella.com celebrated today as it became Marbella's fastest growing web site. The site launched in Marbella only a few weeks ago yet the user base is growing daily and has passed the six hundred mark. - 2007-07-31

JamzTown.com "Underground Sound" The Best Rock and Roll Album of Next Year New Interactive Concept Album JamzTown.com celebrates progressive storytelling. The fast soulful grooves will wake the dead with killer guitar playing, bass rhythm and upfront drums. Devine lyrics have a sense of urgency, lust and freedom. - 2007-07-09

2 Attachment The Fabulous Rudies Launch Rude Gear Collection The featured Vans Warp Tour BBQ Band partners with Groove Rock Gear for hot new clothing line. - 2007-07-02

1 Attachment Hoodiny Entertainment Group and Billboard Form Strategic Alliance To Expand Digital Services to the Latin Music Industry Hoodiny to Leverage Nielsen Sales Organization and Billboard Content to Strengthen Online Music Destination and Develop Ad-supported Communities for Music Labels - 2007-06-28

ON Networks Presents Golf Tips: A New Instructional Video Guide to Shooting the Perfect Game -- Internet Series Offers Viewers Pointers on Improving Their Golf Game & Demonstrates the Best Techniques for Doing So Golf enthusiasts looking for expert advice on improving their game need look no further. Golf Tips (www.golftipswithjoe.tv) debuts as a virtual driving range, offering viewers direct access to the best golf techniques available, delivered on demand over the Internet. - 2007-06-25

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