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Since its inception in 1987, EVINS Communications has received consistent acclaim for its innovative branding, marketing, communications and public relations programs in the luxury/prestige sector. EVINS is passionate about helping build a client’s business by evolving their brand, product or service into a lifestyle. To do this, the Agency employs a multidisciplinary experiential brand marketing communications and public relations paradigm based upon the premise that “Consumer Adoption” is far more powerful and enduring than “Consumer Incursion:” EVINS believes in catalyzing and harnessing the power of “Consumer Preference” rather than “Consumer Promotion” to break through the competitive clutter in the marketplace, and that marketing communications truly engages because it connects to consumers through a combination of credible editorial, experiential events, strategic partnerships and third-party validation.
The Agency utilizes a proprietary peer-to-peer Advocacy Paradigm© that creates and engages Impassioned Constituents, converts Impassioned Constituents into Inspired Messengers, and transforms Inspired Messengers into Disciples and Advocates. EVINS makes use of the following practices for a client’s brand, product or service in order to advance business agendas, capture and sustain mindshare, as well as clarify and optimize positioning and market awareness, foster affinity and advocacy, position as a “destination” and optimize equity value:
Brand Engagement: Creating and sustaining an intellectual and emotional bond between the brand and the consumer that transforms the consumer into a steadfast and impassioned advocate.
“CEO Branding:” Harnessing the power of a CEO’s reputation and transforming it into a dynamic and sustainable iconic brand that compliments and is accretive to the corporate brand.
Leveraged MarCom: Affecting a confluence of branding, marketing communications, public relations and strategic partnerships to optimize mindshare and market-share.
Media Relations: Catalyzing and coalescing perception in the marketplace by educating and cultivating media, and by building dynamic and interactive relationships between client’s and media.
Product Placement in Film & Television: Utilizing the most powerful mediums in the world to facilitate “self discovery” and third party validation through organic content embedding.
Social Networks/Web 2.0: Monitoring and engendering online citation, discussion and inclusion, as well as develop content for propagation.
Strategic Partnerships: Forging proprietary relationships that exponentially engender awareness, recommendation and revenues.
Viral Buzz Marketing: Engendering conversations that lead to a shared experience which catalyzes engagement and advocacy. Engaging influencers to share their experiences and passion with others.
EVINS is the recipient of numerous awards and honoraria including the esteemed “Chairman’s Award” from Leading Hotels of the World for its development and promotion of the Vera Wang Suite at Halekulani, which was also voted the best hotel brand extension in a survey by Brand Week and the branding firm TippingSprung.
The Agency has specialist expertise in various industry sectors, including the following:
Beverages & Distilled Spirits
Consumer Products
Cosmetics & Skincare
Culinary & Food
Fashion Apparel & Accessories
Health & Fitness
Home Furnishings & Interior Design
Hotels & Resorts
Jewelry & Watches
Magazines/Publishing
Real Estate
Spas & Spa Products
Specialty Retail
Travel & Hospitality
EVINS does not merely seek to provide a service, but to become a dynamic partner and strategic business asset for clients. EVINS measures success in terms of “mindshare,” market share and bottom line impact.
When contacting our company, please mention that you found us on PRWeb®.
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